Hoppy (ホッピー Hoppii) is a beer-flavored non-alcoholic drink that Kokuka Beverage Company began producing and selling in Japan in 1948. Kokuka subsequently changed its name to Hoppy Beverage Co., Ltd. Hoppy is currently a registered trademark of Hoppy Beverage Co., Ltd.
Despite its beer-like flavor, Hoppy contains no purine bases.[1]
At the time of its launch, Hoppy mixed with shōchū (a Japanese distilled beverage) was considered a substitute for beer, which was beyond the reach of ordinary people. The mixed drink is referred to as Hoppy as well. It is still a staple among some Tokyo residents. It is a popular item at izakaya (Japanese-style pubs), especially within the suburban old town area along the Keisei Main Line.
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Hoppy is a non-alcoholic drink that contains about 0.8 percent of alcohol.[1] It is often added to shōchū, a Japanese distilled beverage. The company recommends a detailed way of using it as follows:[2]
When Hoppy is ordered at a pub, a glass or mug of shōchū is brought along with a bottle of Hoppy. The shochu will be referred to as "naka" (中 lit. "inside"), and the Hoppy will be called "soto" (外 lit. "outside"). If another bottle of Hoppy is needed, the phrase "another 'soto'" is used. It is also possible to order just "naka," in which case a shōchū shot will be served on its own.
Some establishments will place the mug and shōchū in a freezer and allow it to turn into a frozen slush before serving it with Hoppy. The use of ice is sometimes looked down upon, but it is possible to find places that serve Hoppy and shōchū with ice.
Since Hoppy is licensed under an obsolete liquor taxing system, it is the only beverage that is able to be brewed with level of alcohol that exceeds 1% without being taxed as such.